B2B Publishers Discuss Paywall Lessons
Journalism.co.uk, Tuesday, February 19, 2013 2:52 PM
Three business to business publishers shared their experiences of introducing paywalls at yesterday's Digital Media Strategies conference taking place in London. They shared the challenges, with a key lesson being that starting to charge for content requires a high level of customer service, with subscribers expecting "an Amazon-grade" experience in the ease of use of the site.
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