The revamped Hollywood Reporter, which in 2010 began a "transformation from a dull daily trade publication into a glossy large-format magazine" thanks to "money from new private-equity owners," has begun to be compared to Vanity Fair, writes Brooks Barnes. "That’s certainly a stretch when it comes to making money." Still, like the Conde Nast glossy, the Hollywood Reporter now hosts star-studded parties and covers more of Hollywood's social scene. And "ad sales rose by more than 50 percent, while Web traffic increased by more than 800 percent," writes Barnes.