Mindshare Awarded Lionsgate Consolidated Media Account
Los Angeles-based movie and TV studio Lionsgate has selected WPP’s Mindshare to handle its consolidated account after a review, the studio has confirmed.
Annual ad spending on the account -- which includes Summit Entertainment, which Lionsgate acquired last year -- is more than $400 million, according to Kantar Media.
In 2011 Lionsgate spent nearly $270 million on
ads, while Summit spent close to $150 million, per Kantar.
Incumbents on the account included Interpublic’s Initiative, which has handled media duties for Lionsgate since 2006 and Mindshare, which won media chores for Summit in 2007, the year the production company was formed. The two incumbents and independent Horizon Media competed in the review.