How 'The Daily Mail' Designed The Most-Viewed Web News Site
It's the design of Mail Online, the digital version of the British tabloid Daily Mail, that at least partly accounts for the "remarkable magnetic pull of the website, which isn’t particularly beautiful and isn’t known for its in-depth reportage," writes Kelsey Campbell-Dollaghan. The site also "now outperforms The New York Times, The Guardian, and pretty much every other online news property in terms of unique visitors." Campbell-Dollagan spells out the site's design principles -- including "More is more, ad placement be damned!" -- which have also led to the site's winning a Design Effectiveness Award from the British Design Business Association.