• February 20, 2013

Media OutReach, a Hong Kong-based media monitoring company, has introduced a real-time media analysis service. The service tracks campaigns in real-time, allowing companies to monitor themselves as they go.

According to the release, the service looks at print and online media and compares the results in real-time the company's customized parameters. It's not the first real-time analytics tool for marketers, but the ability to analyze print in real-time via an automated system is a plus.