Fast Company’s is really excited about the comments and discussion tools providers at Realtidbits. Unlike Facebook, Disqus, and Livefyre, “we’re helping (publishers) retain the entire value chain,” Realtidbits CEO Kelly Abbott tells FC. “You’ll never see our logo on it. The data’s 100% theirs.” Which is great, because, as FC notes: “News brands … are keen to take ownership of a key interaction opportunity with their customers.”