The Brand Activation Association (formerly known as the Promotion Marketing Association) has elected Marc Shaw, director of shopper marketing for Unilever North America, and Pam Kermisch, integrated communications director for General Mills, chairman and vice chairman of its board, respectively.
Shaw and Kermisch will hold their positions for two years, with their terms ending in 2015. Current board chairman, Jim Holbrook, executive vice president of marketing at Post Holdings, will serve as chairman emeritus. The three will head up a board of directors consisting of marketing executives, advertising agencies and law firms, as the group transitions from the PMA to the new, broader BAA.
“We are very fortunate to have Marc, Pam and Jim leading the BAA Board during this critical transition period,” said Bonnie Carlson, BAA President and CEO, in a statement. “It is appropriate that executives from companies representing some of the world’s leading brands will oversee the Brand Activation Association becoming the leading resource for brand activation.”