Tips On Managing Attribution Strategies

Econsultancy, Thursday, February 21, 2013 3:23 PM
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Paul Rogers gives us tips on five attribution black holes. He starts with online marketing activity supporting offline sales, and moves through paid search and display advertising not getting attribution from phone sales, and on to subscription-based or ongoing revenue not reflective of bottom line figures. He explains each of the topics, providing tips on better managing attribution strategies. Read the article here.

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