The September issue of Jane magazine includes advertising spreads for Guess, Gap and 10 other marketers before the table of contents. Even if readers peruse every ad in the whole magazine, though,
Jane does not want their experience to end there. Instead, Jane urges, "Grab your camera phone and take a picture of any and all ads in this magazine." It promises readers who send the photos to
Jane "a ton of freebies, sweepstakes, MP3's and interesting info."
Read the whole story at New York Times, August 25, 2004
»
