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DoubleVerify Receives MRC Accreditation For Verification, Viewability

Feb 21, 2013, 9:22 AM
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DoubleVerify announced it has received accreditation from the Media Rating Council for its suite of verification and viewability products. The accreditation certifies that DoubleVerify’s procedures adhere to the MRC’s "minimum standards for ratings research" and to industry accepted guidelines for digital campaign measurement, including the IAB’s Ad Verification Guidelines and IAB’s display ad impression measurement guidelines. 

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