Samsung Surpasses Apple In Smart Devices
Samsung surged ahead of Apple last year to become the largest maker of smart connected devices -- PCs, portable PCs, tablets and smartphones.
The South Korean manufacturer shipped 250 million units across the four device categories in 2012, up 119% from 2011, giving it a 20.8% share, according to new data from IDC.
Apple increased unit shipments 44% to 218 million, for an 18% share, followed by Lenovo, which shipped 78 million devices, for a 6.5% share. Rounding out the top five, HP shipments fell 8.5% to 58 million, reducing its share to 4.8%, while Dell shipments dropped almost 13% to 38 for a 3.2% share.
Tablets and smartphones accounted for all the growth among smart connected devices. Tablet shipments were up 78%, while smartphones grew 46%, but accounted for 60% of devices shipped last year. By contrast, PCs and portable PCs declined 4.1% and 3.4%, respectively. Smart device shipments rose 29% overall in 2012 to 1.2 billion.
Recent Online Media Daily Articles
-
Consumer Action: Most Consumers Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...


Be the first to comment on "Samsung Surpasses Apple In Smart Devices"
Leave a Comment