• Kissmetrics, Friday, February 22, 2013 2:38 PM

With hundreds of thousands of possibilities, how do you grab the attention of consumers on smartphones and get them to use your brand's mobile app -- and once they download the app, how do you get them to use it? Kristi Hines provides a list of options, and suggests the mobile app become more than an extension of the brand's Web site or another version of the online store. While all should focus on a consistent theme, style and look, the mobile app becomes an opportunity to get creative and come up with something that will cement the brand's name in consumers' minds. Read the article here.

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