Email Scores Low in Marketing Effectiveness by SMBs
Marketing Charts, Friday, February 22, 2013 4:04 PM
A study by Vocus and Edge Research ranks advertising channels by effectiveness, based on survey responses from over 600 marketing decision-makers at small and medium-sized businesses. The SMBs ranked TV Advertising, Events and Trade Shows, and Radio Advertising as being the most effective marketing channel. Email was near the bottom of the list, below SEO, Online Display Ads and Social Media, but above Direct Mail and Print Mail.
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