News Brief
Goodyear Rolls Out NASCAR Partnership
Feb 22, 2013, 6:10 PM
Goodyear will launch a marketing campaign kicking off a new five-year partnership with NASCAR at the Daytona 500 this weekend. The Akron, OH-based tire giant, which last year concluded a five-year Official Tire deal with the organization, will have new ads on the Fox broadcast of the race. Goodyear's campaign, via Austin, TX-based GSD&M Idea City and Boston-based Digitas, makes the demands of NASCAR’s bruising race environment a halo for the tire brand by exploiting the fact that all NASCAR race cars must have Goodyear tires as part of the partnership.
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