News Brief

Online Sites Produce Huge Impact On Sex, Romance

Digital technology has had a huge impact on society’s attitudes and behaviors in sexual and romantic relationships, according to a new study from ad shop Havas Worldwide. The study, based on a survey of 2,000 men and women in the U.S. and the U.K. earlier this month, found that 50% of those polled know someone whose romantic relationship started online. And 25% indicated that they know someone whose offline relationship ended because of their actions online. A little more than two-thirds believe the Internet has made it easier for people to cheat on their partners.

Millennials looking for love tend to head to Facebook first, according to the survey, with 39% saying they would go to the social networking giant before going to a dating site. A little more than two-thirds believe the Internet has made it easier for people to cheat on their partners.

Matt Weiss, Global Chief Marketing Officer, Havas Worldwide, said: "“For society at large and for marketers, this is creating profound changes in how people think about some important distinctions in life.”  

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