NBCU Targets New Demo: The 'Indie Woman'
Variety, Monday, February 25, 2013 3:08 PM
NBCU is taking aim at a previously untargeted segment, the "indie" woman -- "around her late twenties, unmarried, has no kids, and does not live with a partner," writes AJ Marechal. "NBCU research shows that this demo is viewing anywhere from 15-64% more latenight programming on the Peacock and its cable nets compared to the average woman, and 12% more TV than the average woman in general."
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