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Betting On Global Future, N.Y. Times Rebrands IHT

The New York Times has taken another step in its strategy of becoming a global news brand. On Monday, the company announced it will rename the International Herald Tribune and officially launch a publication called the “International New York Times” later this year. The Times has wholly owned the IHT since 2003 and merged the websites of the two publications in 2009. The IHT is distributed in print around the world and contains large selections of New York Times content (including the crossword) as well as content from affiliates like Spain’s El Pais.

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