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JCPenney Gets New Brands
- Retailing Today, Tuesday, February 26, 2013 9:30 AM
JCPenney is getting lots of new apparel brands: Canada’s Joe Fresh brand will launch in JCPenney stores beginning March 15, with a collection of modern basics for women. JCPenney also said it is rolling out an upscale fancy-dress line, Pearl by Georgina Chapman of Marchesa brand. The collection of gowns and cocktail attire will be priced from $50 to $250. The line will be featured in more than 500 stores on March 1, and presented with upscale fixturing, including an elegant chandelier.
