News Brief
BAA Names Kaufman VP, Marketing
Feb 26, 2013, 10:54 AM
The Brand Activation Association, formerly the Promotion Marketing Association, named Mike Kaufman vice president of marketing. Kaufman comes to BAA from GW Hoffman, a New York-based marketing agency, where he was a SVP responsible for clients such as Unilever, ConAgra and Dannon, as well as new business development. Prior to joining GW Hoffman in 2005, Kaufman held a variety of senior level positions with marketing agencies working on brands like Dreyer’s/Edy’s, Nabisco, Pfizer and Cadbury Beverages.
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