Is Apple Cutting Out Mobile Cookies?

In recent weeks, mobile app developers using “cookie tracking” to keep tabs on consumer usage have seen their apps rejected by Apple’s App Review team, TechCrunch reports. And, while it may be too early to glean a clear strategy from Apple’s activity, industry insiders suggest that the company is signaling to developers to start transitioning to Apple’s own Ad Identifier technology.

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Tags: apple, apps, mobile
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