Dewey Decimal To Be Replaced By Reach & Frequencies: Libraries Weigh Sponsorship, Ad Sales
NPQ.org, Wednesday, February 27, 2013 11:09 AM
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In the latest round of "print is dead" (or at least on its deathbed) news, economically-pinched public libraries are weighing a wide range of advertising sponsorship models, including "naming rights" and advertising placements.The programs range from local businesses advertising on the windows of a San Diego library to the sale of "ad-supported toilet paper" in a New York library. No comment.