Dewey Decimal To Be Replaced By Reach & Frequencies: Libraries Weigh Sponsorship, Ad Sales

In the latest round of "print is dead" (or at least on its deathbed) news, economically-pinched public libraries are weighing a wide range of advertising sponsorship models, including "naming rights" and advertising placements.The programs range from local businesses advertising on the windows of a San Diego library to the sale of "ad-supported toilet paper" in a New York library. No comment.
Read the whole story at » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.