• February 27, 2013

The Association of National Advertisers has written to Minnesota Gov. Mark Dayton and members of the Taxes Committee of the Minnesota House of Representatives to oppose a new tax on advertising services. Dayton has proposed reducing the state sales tax rate and expanding the base to cover advertising and other business-to-business services.  Dan Jaffe, ANA group EVP, stated that such a tax would be "harmful to businesses, media and consumers" by making it "counterproductive to make it substantially more expensive for businesses to communicate efficiently with consumers.”  An IHS Global Insight study shows advertising generates major sales and jobs in Minnesota -- $109 billion in economic output and approximately 15% of the state's jobs annually.