Out to Launch

SealyA mattress falls off the bed of a truck. It’s life flashes before its eyes in an ad for Sealy, launching April 1. Actually, the life it reminisces about is the family that slept on it. Images of a couple first married, the addition of a puppy, then babies. Good times and bad are remembered, from romantic moments to an argument where the husband left to sleep on the couch. The spot ends with mom, dad, daughter and son hoisting the mattress back onto the truck. “Whatever you do in bed, Sealy supports it,” closes the ad, seen here and created by Arcana Academy. Let’s hope “whatever” also includes sleep.

VolkswagenA newborn baby leaves the hospital. It’s life flashes before its eyes when a van cuts off the car he’s riding in. Thankfully, mom and dad have him securely nestled in a Volkswagen Jetta. And since the little guy is days old, his memories consist of his mom, dad, and the van in a hurry. Be grateful they didn’t show the birth canal.  Watch “Baby” here, created by Deutsch LA and directed by Noam Murro.

This week, babies are the new black.

WBEZWBEZ 91.5FM in Chicago created a unique campaign to increase its listeners by encouraging its fanbase to “Go Make Babies.” Dubbed the "2032 Membership Drive," the online, outdoor and print campaign encourages interesting people to hook up with interesting people and make more interesting people. So much for dinner and a movie. Let’s hope there’s still interesting jobs for the interesting babies in the semi-terrifying future where, thanks to rising health costs, we’ll be giving ourselves bypasses. Listeners can visit www.GoMakeBabies.com, where people can take an “Interesting Assessment” test that offers links to WBEZ content, based on their tastes, along with potential mates who share their likes. Sample print copy includes: “To anyone NOT currently running a virtual farm: GoMakeBabies.com” and “Hey interesting people, get a room already. And then put a crib in it.” See ads here, here and here, created by Xi Chicago.

JamesonJohn Jameson didn’t panic when the “Iron Horse” barreled through town, out of control. He calmly finished his breakfast – it is the most important meal of the day – then set off to stop the runaway train. He was hell-bent on saving its precious cargo: no, not its buxom passengers, but his barrels of whiskey. Happily, Jameson sends the Iron Horse over a cliff, coincidentally destroying an enemy ship. Three cheers for multitasking! The ad, seen here, is the latest in Jameson’s “Tall Tale” campaign. TBWA\Chiat\Day New York created the campaign.

BurtsBeesWhere do billboards go after their campaign runs? A Burt’s Bees’ billboard was put out to pasture to help irrigate a garden. Once the brand’s successful “A Natural Before and After” campaign was finished, the remaining vinyl sheeting was given to the Durham School of the Arts, where its Urban Gardening program converted the ad into a rain catchment system that will capture and reuse 6,300 gallons of rainwater a year for their crops. See how it works here. Baldwin&, Raleigh crafted the campaign.

UnderArmourUnder Armour launched a TV campaign for Armour39, a three-piece system that measures a person’s heart rate, calories burned and real-time intensity. Essentially, this equipment knows when you are giving it your all and when you’re just sliding by. The ad shows a man and woman, exercising while wearing the measurement gear. They pull ropes, do crunches on punching bags and hang midair on rings. I didn’t need exercise equipment to tell me the pair were working hard, but it will help hardcore gym rats measure their strengths and weaknesses. I need something like this with an added component that hides my weakness: bacon. See it here, created by ATTIK.

BayAreaCampA CPR dummy has multiple uses in an ad for the Bay Area Shakespeare Camp. A boy acts out the final scene in “Romeo and Juliet,” kissing his beloved and drinking a bottle of poison. When Juliet awakens, she stabs herself, as fellow group members watch, and a counselor wipes away a tear. “It just wouldn’t be summer camp without swords, daggers and poison,” closes the ad, seen here, and created by BBDO San Francisco. Forget the dummy; it’s an excellent ad for the power of live theater.

ConnectingCanadai2 Ideas and Issues Advertising launched an educational TV spot for The Canadian Energy Pipeline Association. The spot describes how pipelines provide energy to Canadians, using stop-motion and paper-craft inspired computer animation to educate viewers about CEPA and drive traffic to AboutPipelines.com. See it here, directed by Ozan Biron of The Embassy.


ChihulyAppRandom iPhone App of the week: The Martin Agency created a campaign for the Virginia Museum of Fine Arts that allows users to create a piece of blown glass by blowing in to their iPhone. The app promotes the museum’s exhibit of glassblower Dale Chihuly,called “Breathe Art into Life.” The finished product can be shared via Facebook, Twitter or email. The app is free in the App Store.

Recommend (5) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • Hyde School Launches Portable Conscience App

    Random iPhone App of the week: The Hyde School, a boarding school in Maine and Conn., launched an app, created in-house by faculty and students, that serves as a portable conscience of sorts. The free app, which can be helpful even to those not associated with the school, divides lessons ...
  • Paper & Packaging Board Creates Charming Ad, 'Letters To Dad'

    This ad has been out for months and it still gets me emotional. Paper and Packaging Board launched "Letters To Dad," about a boy who misses his Army father serving his country in a faraway country. The boy writes letters, shapes them into paper airplanes, and sends them flying into ...
  • Neato Robot Vacuums Cleans Up After Messy Humans

    Neato Robotics knows how to clean up after messy humans -- perhaps a little too well. At least the vacuums don't judge. In a series of online videos, viewers watch Neato Botvac D Series clean up messes from a variety of people. Let's start with Grandma. She receives mail from ...
  • Cabs In Dubai Equipped With Sensors To Prevent Tailgating

    Roads and Transport Authority (RTA) in Dubai and the Arabian Radio Network (ARN) created a campaign to prevent tailgating accidents with "Back-Off Radio." Cabs were equipped with sensors that activate once the car reaches 60 mph. If a car gets too close to the back of the cab, the sensor ...
  • NEW! Lenny Kravitz And James Franco Suck At Guitar Hero; Kravitz's Leather Pants Remain Intact

    Spoiler alert: Lenny Kravitz does not split his leather pants in this 90-second ad for Guitar Hero. He's playing against James Franco, and the pair quickly realize that it's tough to please concertgoers. In "Win the Crowd," Kravitz and Franco both have difficulty giving fans a concert they won't forget. ...
  • NEW! Save Money On Chipotle Boorito By Adding Unnecessary Item To Halloween Costume

    At 90 seconds, this video promoting Chipotle's natural ingredients and yearly Boorito fundraiser ran about 30 seconds longer than necessary. But maybe that's form following content, since the spot showcases the "unnecessary additives" -- artificial flavors, colors and chemicals -- a "Cheapotle" store adds to its food. The Boorito fundraiser ...
  • NEW! Pfister Faucet Is Scientific, Takes The 'Jobbies' Out Of 'Wawa'

    In a tongue-in-cheek video that launched Oct. 1, Pfister premiered its Clarify faucet, with Xtract Filter Mode by GE. The product costs $249 retail, offering a dual-stage home filter and hand-controlled filtration. A 90-second video, "The 'Science' Of Xtract," takes a lowbrow approach to promoting the Clarify, calling water by ...
  • NEW! Sidney Crosby And Nathan MacKinnon Work The Drive-Thru At Tim Hortons

    What happens when NHL phenoms Sidney Crosby and Nathan MacKinnon take over a drive-thru Tim Hortons in Cole Harbour, Canada? Orders are messed up, hilarity ensues and customers will take ANYTHING from Crosby and McKinnon, especially the wrong order. The duo had a blast trying to keep the giggles under ...
  • NEW! Border Wars Are Playful, With Minimal Clothing, In Carl's Jr. Ad

    To promote its Tex Mex Thickburger, Carl's Jr. went to the border of Texas and Mexico to settle the score in the only way the brand knows how: with scantily clad women using the fence separating Texas and Mexico as a volleyball net. Women from both countries play in front ...
  • Colle+McVoy Creates Handshake Tester For Those Attending Advertising Week

    Random App of the week: Advertising Week is a time where you'll meet tons of new people and undoubtedly shake a lot of hands. Just how good is your handshake? First impressions make lasting impressions, so Colle+McVoy created the Handshake Tester mobile app to test your grip. No one wants ...
>> Out to Launch Archives