Out to Launch

SealyA mattress falls off the bed of a truck. It’s life flashes before its eyes in an ad for Sealy, launching April 1. Actually, the life it reminisces about is the family that slept on it. Images of a couple first married, the addition of a puppy, then babies. Good times and bad are remembered, from romantic moments to an argument where the husband left to sleep on the couch. The spot ends with mom, dad, daughter and son hoisting the mattress back onto the truck. “Whatever you do in bed, Sealy supports it,” closes the ad, seen here and created by Arcana Academy. Let’s hope “whatever” also includes sleep.

VolkswagenA newborn baby leaves the hospital. It’s life flashes before its eyes when a van cuts off the car he’s riding in. Thankfully, mom and dad have him securely nestled in a Volkswagen Jetta. And since the little guy is days old, his memories consist of his mom, dad, and the van in a hurry. Be grateful they didn’t show the birth canal.  Watch “Baby” here, created by Deutsch LA and directed by Noam Murro.

This week, babies are the new black.

WBEZWBEZ 91.5FM in Chicago created a unique campaign to increase its listeners by encouraging its fanbase to “Go Make Babies.” Dubbed the "2032 Membership Drive," the online, outdoor and print campaign encourages interesting people to hook up with interesting people and make more interesting people. So much for dinner and a movie. Let’s hope there’s still interesting jobs for the interesting babies in the semi-terrifying future where, thanks to rising health costs, we’ll be giving ourselves bypasses. Listeners can visit www.GoMakeBabies.com, where people can take an “Interesting Assessment” test that offers links to WBEZ content, based on their tastes, along with potential mates who share their likes. Sample print copy includes: “To anyone NOT currently running a virtual farm: GoMakeBabies.com” and “Hey interesting people, get a room already. And then put a crib in it.” See ads here, here and here, created by Xi Chicago.

JamesonJohn Jameson didn’t panic when the “Iron Horse” barreled through town, out of control. He calmly finished his breakfast – it is the most important meal of the day – then set off to stop the runaway train. He was hell-bent on saving its precious cargo: no, not its buxom passengers, but his barrels of whiskey. Happily, Jameson sends the Iron Horse over a cliff, coincidentally destroying an enemy ship. Three cheers for multitasking! The ad, seen here, is the latest in Jameson’s “Tall Tale” campaign. TBWA\Chiat\Day New York created the campaign.

BurtsBeesWhere do billboards go after their campaign runs? A Burt’s Bees’ billboard was put out to pasture to help irrigate a garden. Once the brand’s successful “A Natural Before and After” campaign was finished, the remaining vinyl sheeting was given to the Durham School of the Arts, where its Urban Gardening program converted the ad into a rain catchment system that will capture and reuse 6,300 gallons of rainwater a year for their crops. See how it works here. Baldwin&, Raleigh crafted the campaign.

UnderArmourUnder Armour launched a TV campaign for Armour39, a three-piece system that measures a person’s heart rate, calories burned and real-time intensity. Essentially, this equipment knows when you are giving it your all and when you’re just sliding by. The ad shows a man and woman, exercising while wearing the measurement gear. They pull ropes, do crunches on punching bags and hang midair on rings. I didn’t need exercise equipment to tell me the pair were working hard, but it will help hardcore gym rats measure their strengths and weaknesses. I need something like this with an added component that hides my weakness: bacon. See it here, created by ATTIK.

BayAreaCampA CPR dummy has multiple uses in an ad for the Bay Area Shakespeare Camp. A boy acts out the final scene in “Romeo and Juliet,” kissing his beloved and drinking a bottle of poison. When Juliet awakens, she stabs herself, as fellow group members watch, and a counselor wipes away a tear. “It just wouldn’t be summer camp without swords, daggers and poison,” closes the ad, seen here, and created by BBDO San Francisco. Forget the dummy; it’s an excellent ad for the power of live theater.

ConnectingCanadai2 Ideas and Issues Advertising launched an educational TV spot for The Canadian Energy Pipeline Association. The spot describes how pipelines provide energy to Canadians, using stop-motion and paper-craft inspired computer animation to educate viewers about CEPA and drive traffic to AboutPipelines.com. See it here, directed by Ozan Biron of The Embassy.

 

ChihulyAppRandom iPhone App of the week: The Martin Agency created a campaign for the Virginia Museum of Fine Arts that allows users to create a piece of blown glass by blowing in to their iPhone. The app promotes the museum’s exhibit of glassblower Dale Chihuly,called “Breathe Art into Life.” The finished product can be shared via Facebook, Twitter or email. The app is free in the App Store.

Recommend (4) Print RSS
  • NEW! Amy Poehler Continues To Delight In Latest Old Navy Ad

    Old Navy launched another amusing spot starring Amy Poehler. This time around, Poehler plays a pretentious hostess at a trendy restaurant who derives pleasure from rejecting patrons who try and snag a table sans reservations. In "No Reservations (About These Coats)," a stylish couple enter the hotspot eatery without a ...
  • NEW! Geico Launches Final 'Did You Know' Ad

    GEICO is done with ads running under its "Did You Know" umbrella. The final installment in the campaign involves a genie who takes wish requests a bit too literally. An excited man asks his genie for a million bucks but doesn't end up with money. Instead, he's surrounded by a ...
  • NEW! Skittles Rain On Trey Wingo For NFL Season Campaign

    This fake video shoot looks like real fun. As part of Skittles' effort to "Make Game Day Awesomer" during the NFL season, ESPN's Trey Wingo, a huge Skittles fan, was punked by good friend and NFL Live co-host Mark Schlereth. When the time was right, mounds and mounds of Skittles ...
  • NEW! Fitbit Launches First-Ever Ad Campaign

    I might be the only person not rocking a Fitbit nowadays. But after watching the brand's first-ever 60-second TV spot, that could change. The ad begins by following sporty men and women tracking typical running workouts. Things get extreme fast, with a man scaling a large boulder -- sans rope, ...
  • NEW! Turkish Airlines Sends Soccer Star On Epic Foodie Trip

    Turkish Airlines sent soccer sensations Lionel Messi and Didier Drogba on a foodie's dream vacation. Where do I sign up? "Drogba vs Messi Epic Food" is a follow-up video to "Selfie Shootout," which starred Messi and Kobe Bryant traveling the world to take selfies in exotic places.  This ad begins ...
  • NEW! 72andSunny, Google Commemorate Berlin Wall's Fall

    Most stories about the Fall of the Berlin Wall typically center around life before and after the reunification. To commemorate the 25th anniversary, 72andSunny Amsterdam, working in collaboration with the Google Germany team, took a different approach. "We worked with Google to find the best way to tell both a ...
  • NEW! Plus Teams With Starwood To Help Promote Its "Keyless Key" Feature

    Creative content agency Plus has teamed up with the brand design team at Starwood Hotels & Resorts to create a series of videos highlighting Starwood's new “Keyless Key” Bluetooth-enabled unlocking and check-in feature for smartphones. The film segments show different groups of hotel guests — including shoppers, lovers, and revelers — and the benefits of not ...
  • NEW! Asset Manager Alger Embarks On First Branding Campaign

    Most companies celebrate their anniversaries by looking back over past accomplishments, but Alger, a global asset manager based in New York City, is using its 50th as an opportunity to look forward and examine what the next 50 years will look like. Developed with New York-based branding and creative agency ...
  • New! All Nippon Airways Unveils 'Is Japan Cool?' Pop-up In NYC

    All Nippon Airways (ANA), Japan’s largest airline, is trying to capitalize on the growing number of U.S. tourists visiting Japan (up 12% for first nine months of 2014) with the launch of a pop-up store's at New York’s Port Authority Bus Terminal and the relaunch of its “Is Japan Cool” ...
  • New! No-Yolks Campaign Targets Moms

    Noodle season is upon us, and New World Pasta's No Yolks brand is launching its first advertising campaign since it was acquired by the pasta company two years ago. Developed by Millennium Communications, the digital-only campaign targets moms, the No Yolks core shopper. "Noodles aren't pasta. Pasta isn’t noodles. They aren't ...
>> Out to Launch Archives