Around the Net
Domino's To Boost National Ad Spend
- Nation's Restaurant News, Friday, March 1, 2013 8 AM
Domino’s Pizza Inc. officials said domestic operators would shift their marketing spend in 2013 to national programs, building on sales momentum from its advertising programs and product introductions of 2012. Chief executive Patrick Doyle told investors during the company’s fourth-quarter earnings call that the move was not an incremental increase in franchisees’ contributions to Domino’s marketing funds, but a reallocation from local couponing to mass media and digital.
