Commentary
Online Family Resource Destinations, Demographics, Ad Technologies & Delivery
- by Jack Loechner , Staff Writer @mp_research, August 29, 2004
Top Online Family Resources Destinations, at Home
| Unique Audience (000) | Active Reach (%) | |
| MyFamily.com | 827 | 0.78 |
| BabyCenter | 718 | 0.68 |
| AOL Parenting | 267 | 0.25 |
Source: Nielsen//NetRatings NetView Week ending Aug. 15, 2004 US, Home
Demographic Data for Family Resources CategoryTarget Unique Audience (000) Audience Comp (%) Total 9,039 100 Male 2,648 29.3 Female 6,390 70.7 Age 2 - 11 333 3.69 12 - 17 819 9.07 18 -
24 499 5.53 25 - 34 2,222 24.58 35 - 49 2,658 29.41 45+ 3,340 36.95 55+ 1,784 19.74 65+ 757 8.37 HH Income $ 0 - 24999 696 7.7 $ 25000
- 49999 2,344 25.93 $ 50000 - 74999 2,587 28.62 $ 75000 - 99999 1,463 16.19 $ 100000 - 149999 1,249 13.82 $ 150000+ 566 6.26 No Response 134 1.48
Source: Nielsen//NetRatings NetView Month of July 2004 US, Home
Data on the Web Media Family
Segment
| Top Technologies | ||
| Impressions (000) | Share of all Impressions | |
| Image | 27,010 | 47.2% |
| Compound ad | 18,783 | 32.8% |
| Animation | 9,045 | 15.8% |
| Form | 1,920 | 3.4% |
| Flash | 477 | 0.8% |
| Total | 57,235 | 100.0% |
| Top Ad Sizes | ||
| Impressions (000) | Share of all Impressions | |
| Micro bar | 22,271 | 38.9% |
| Half banner | 18,733 | 32.7% |
| Leader Board | 3,166 | 5.5% |
| Vertical banner | 2,866 | 5.0% |
| Button #2 | 2,208 | 3.9% |
| Rectangle | 1,912 | 3.3% |
| Non-standard | 1,771 | 3.1% |
| Full banner | 1,568 | 2.7% |
| Medium rectangle | 740 | 1.3% |
| Button #1 | 732 | 1.3% |
| Wide skyscraper | 556 | 1.0% |
| Skyscraper | 442 | 0.8% |
| Square button | 138 | 0.2% |
| Square | 73 | 0.1% |
| Large rectangle | 57 | 0.1% |
| Unspecified | 1 | 0.0% |
| Total | 57,234 | 100.0% |
| Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions | |
| Inline | 55,480 | 96.9% |
| Pop-Under | 1,642 | 2.9% |
| Pop-Up | 112 | 0.2% |
| Interstitial | 1 | 0.0% |
| Total | 57,235 | 100.0% |
Source: Nielsen//NetRatings AdRelevance Week Ending Aug. 15, 2004 US, Home and Work
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.