Paid-Search Tips During Month One
Reset daily budgets, establish goals, update to-do lists, test, experiment, and research to find the ad group that is performing best. These are some of the tips Kayla Kurtz serves up to help marketers get through the first month of a new campaign. She takes us through each step and provides details, explaining that just because Google launched Enhanced Campaigns doesn't mean that search marketers should forget about the basics. They still apply. Read the article here.