FBX Has Target Locked on Google
It should come as surprise that the Facebook Exchange (FBX) has its eyes on Google. Despite starting as two completely different companies, Facebook and Google have begun acting like brothers trying to outdo each other in everything.
In a recent article, Newsday writes of FBX, "Facebook's biggest challenge lies a 15-minute drive away at Mountain View-based Google. The search engine provider dominates the online ad-exchange market with a share of at least 50 percent…."
Brian Wieser, an analyst at Pivotal Research Group LLC told Newsday that Google "will be aggressive in defending its turf."