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Cable Could Keep NBC's Olympic Torch Burning

After Sunday's closing ceremonies, the Olympics will be fini at NBC Universal until Torino, Italy, hosts the 2006 Winter Games. But why? If NBC can draw a "Friends"-sized audience 16 nights in a row, it would stand to reason that a digital cable channel could draw the fraction of that viewership necessary to please distributors and advertisers.

Read the whole story at The Hollywood Reporter, Via Reuters, August 29, 2004 »

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