• by admin , March 1, 2013

Super Bowl attendees: 63,000; peak active app users: 128,000. It enjoyed 40 million total views, and was downloaded 700,000 times. If ever a company hijacked the Super Bowl, Chevy did by giving viewers a live second-screen experience. Users answered questions about the game and Chevy’s ads in it to win cars. Each player was given a unique license plate and, if you saw a car in a Chevy ad with that plate, the car was yours. What better way to keep the audience more interested in their phones and commercials than in the game itself.