Marketing/Branding/Advertising: Deloitte Digital, Target for iPhone

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With clean lines and limited colors, this app makes the shopping experience at Target easy. Like the Target logo itself, the design here is fun and functional, easily navigated by the busy shopper. Users can find products, see specials, create lists, consult gift registries and browse the retailer’s weekly ad. Each screen reeks with efficiency. The work illustrates creativity so well done that it seems anyone could have done it, much as Fred Astaire made dance look effortless. Here, Deloitte has developed a lighthearted cross-platform experience that integrates Target’s business strategy.

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