Columbia Sportswear wanted to develop
a mobile app for outdoor enthusiasts and current Columbia customers to get more out of their adventures, enabling them to capture and track their experiences through a GPS-supported application. The
GPS PAL app allows customers to track hikes, capture photos, videos, and notes with automatic GPS tagging, and sync them to a web journal. The GPS tracking app is
battery-conscious and works across three platforms: Android, iPhone and the web, allowing virtually any customer to engage with the brand in a new way.
Looks very similar to Endomondo App. I think we'll see more Brands use this platform for their local marketing. Think about all the drive to retail programs a CPG brand could activate.