• by admin , March 1, 2013

 
Gifting is a big cultural trend in China. But with growing affluence in China, Chinese consumers have grown so used to giving and receiving gifts that there is now little meaning behind each gift. Dove wanted to remind customers that gifting is an act that comes from the heart, so they decided to create an app to accomplish this goal. The Dove Gifting App is the first 3D customizable Augmented Reality mobile online gifting platform, which allows each Dove chocolates gifting purchase to be a fully personalized one. Customers can create virtual e-card messages, select 3D objects, flash animations and upload pictures to accompany every Dove chocolates gift purchase for free on mobile.