To promote two new flavors, Good Earth Tea has partnered with celebrity fitness trainer Bizzie Gold to create three free 45-minute workout videos.
Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good Earth incorporate new moves named for the new flavors, Cocoa Tango and Sweetly Twisted.
The brand’s social sites are also promoting a sweepstakes. Fans can enter every day during March to earn chances to win a set of BUTI fitness DVDs.