Did Google Force Search Marketers To Rely More On Social?
I'm beginning to wonder whether Google's idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands to better understand the topics with greatest interest to site visitors. But as Google began to encrypt more information, making it inaccessible to marketers, did the decision push sites like Facebook to the forefront, bringing clarity to content? Greg Levitt explains it here in terms of visitors to publisher sites.