The "Data Arms Race"
EContent, Monday, March 4, 2013 12:49 PM
In an EContent article answering whether or not data is the new media, the topic of private exchanges arose, highlighting that "publishers are playing catch-up with marketers in the data arms race on multiple fronts."
Bryan Burdick, COO and co-founder of Bizo, told EContent that the "data arms race" doesn't have to lead to a race to the bottom, but did note that advertisers are typically better at understanding the value of an impression than publishers.
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