McMahon Spells Out Difference Between Programmatic and RTB
Beet.TV, Monday, March 4, 2013 3:52 PM
Videology President Tom McMahon spelled out the differences between programmatic and RTB in an interview with Joanna O'Connell, principal analyst, Forrester Research on Beet.TV. McMahon calssified programmatic as the umbrella term for all automated buying and selling, and classified RTB as the buying of impressions in an auction format.
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