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Chrysler's Ram/Farmer Spot Pays Off
- San Francisco Chronicle, Tuesday, March 5, 2013 10:25 AM
After its Super Bowl "So God Made a Farmer" commercial, Chrysler's Ram Truck brand had its best February sales in six years, up 3% from the month last year. Ram is borrowing from "baseball, hot dogs, apple pie and Chevrolet" ads of the mid-1970s. While still lagging behind other truck brands, such as Chevy's Silverado and the top-selling Ford F-150, the two-minute farmer tribute was Ram's attempt to make inroads with farmers and all things country.
