What Email Marketers Need To Know About Windows Live Sender Reputation Data
What is Windows Live Sender Reputation data? It's the information that Hotmail collects when its users mark email messages as junk. The data is used to classify emails and identifies which emails will make it into the consumer's active inbox. This tool won't inform marketers who is voting their marketing email as spam, but it will make sure that the consumer never sees an email from that company again.