Vistar Raises $1.5 Mil., DOOH Goes Programmatic
Vistar Media, an ad serving tech provider, has raised $1.5 million in its first round of funding. With the new funding, TechCrunch reports that Vistar "hopes to bring real-time bidding to the digital out-of-home market."
In a statement, Kiran Hebbar, general partner at Valhalla said, "Vistar Media’s team of programmatic display media experts is positioned to take advantage of the trend in what many regard as the most interesting segment for programmatic, digital out of home. The next five years will bring us closer to the vision portrayed in science fiction movies like Minority Report, with advertisers delivering messages with far more precision and relevance across all digital channels in one buy, and seeing far less waste in their campaigns."
Michael Provenzano, one of Vistar's founders, stated, "“People take for granted today that programmatic display is a thriving segment online. But, when we launched Invite Media, relatively few people knew what programmatic display meant, let alone where it was going. There’s no such resistance today in the digital out of home segment, and we’re already seeing tremendous growth in our business.”