Vertical Auto Site to Launch Integrated National Ad Campaign
- August 30, 2004
Cars.com Monday unveiled an integrated advertising campaign to coincide with the fall car-buying season. Building on the launch of its "Joy" campaign earlier this year, Cars.com bought nearly 2,000 spots on leading cable networks, and increased promotion across its network of 175 local newspaper and television partners. The center of the national television campaign is sponsorship of ESPN's "SportsCenter," the No. 1 sports information show. Cars.com will sponsor two features per week including 'Top 10' and 'Call of the Day.' Additionally, Cars.com will also have a presence on ESPN shows like the "NFL Postgame SportsCenter" and "Baseball Tonight." In addition to its anchor package on ESPN, the Cars.com commercials will also air on sports, news, lifestyle, and education programs of premier cable networks including Discovery, CNN, CNBC, Food Network, MSNBC, TLC, and WGN.
