Publishers Risk Losing Out On Digital Ad Revenues
The Guardian , Wednesday, March 6, 2013 3:39 PM
Media owners are losing control of their data and their ability to command the maximum value for their audiences. Advertisers and agencies are dropping cookies on publisher sites and taking valuable data, which is changing the way digital advertising is bought and sold. While digital media has introduced potential new revenue streams from paywalls, subscriptions and online events, publishers all still have significant advertising revenues that they need to retain and grow, increasingly on multiple devices.
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