Kia: What's In A Name?
Detroit Bureau, Thursday, March 7, 2013 8 AM
Kia has touched off an unanticipated firestorm with the debut of its Provo concept vehicle at this year’s Geneva Motor Show. Finding a suitable name for a vehicle is never easy, usually because the best ones are already taken, but occasionally because they might carry some inadvertently negative meaning. In the case of the Provo, a British lawmaker has gotten fired up because Provo was the street name for a violent arm of the IRA blamed for nearly 2,000 deaths during the period locals often refer to as “the troubles.”
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