DoubleClick Partners With Interwoven To Offer MCM Solution

  • March 29, 2004
Interwoven, a content management company, has partnered with DoubleClick to offer a Marketing Content Management (MCM) solution. Under the agreement, Interwoven will offer SmartPath® 5.0 to extend its Marketing Content Management capabilities. DoubleClick recently acquired SmartPath, which provides marketing resource management solutions to companies. Interwoven's clients include, Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter & Gamble, and Yamaha.
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