Food, Clothing Brands Stand Out On Twitter
Food and beverage brands made up 32% of mentions with McDonald’s, Nando’s, Tesco and Cadbury leading the charts in terms of brand mention. Clothing brands like River Island, UGG and Boohoo led the retail category while technology brands like Apple, Samsung and Microsoft were also popular. Overall, 3.6% of the aforementioned tweets referred to brands by name. This made “brand names almost as prominent as television, film and sport, and more prominent than music, celebrities or news updates”.