London Fog Loses More Than The Duck
Adweek, Friday, March 8, 2013 9:41 AM
Heritage for a brand like London Fog is golden, but one either adapts it or abandons it. Would the famous ’60's campaign featuring a duck in a London Fog coat "fly" now? Of London Fog’s 2013 ad (featuring a beautiful nude model instead of a duck), Peter Dixon, creative director of brand consultancy Prophet, says the brand has gone with the "abandon" route."
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