TNT and Dodge Partner for 'The Grid'

March 29, 2004

Dodge has signed an exclusive marketing partnership with TNT for its new original series The Grid. The partnership will include promotional category exclusivity for the Dodge Magnum, on-air billboards, promotional tune-in spots, on-air advertising, customized vignettes, a consumer sweepstakes and online integration, as well as off-channel print advertising and billboards.

Additionally, Dodge's partnership will include a cross promotion with TNT's coverage of the 2004 NBA Playoffs. Turner and Dodge will develop customized vignettes - 'Magnum Hot Spot Highlights' - featuring TNT analyst Craig Sager. Behind the wheel of a 2004 Dodge Magnum, Sager will take viewers on a spin to the various 'hot spots' around select NBA cities hosting playoff games.

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