Just An Online Minute... Inventory Management for Behavioral Marketing
Trafficmac and Revenue Science plan to integrate their systems to help make it easier for ad salespeople to incorporate Revenue Science audience segments into sales proposals in Trafficmac. Revenue Science's Audience SearchT service, which enables publishers to find audience segments, will be integrated with Trafficmac's Queue Management System. The integration, both companies say, will make it even easier for ad sales professionals to incorporate Revenue Science audience segments into sales proposals in Trafficmac.
Some of Revenue Science's clients include The Wall Street Journal Online, MarketWatch, Reuters, and ESPN. Trafficmac clients include The Online Journal, The Economist, and MSN.
Inventory management is such a big issue for online publishers regardless of whether they're employing behavioral marketing techniques or not. By joining forces, Revenue Science and Trafficmac, no doubt, will streamline and hopefully, simplify the process of identifying high-quality online inventory.