Who Needs Our Streams When They've Got Jenny?
For those of
you within Austin City Limits who are bummed about not being able to squeeze into OMMA SXSW's standing-room-only sessions -- or to at least stream it on your state-of-the-art hand-held thingamajig --
fear not, I've got the perfect alternative option for you. Just mosey on over to 3M Interactive Lound in Meeting Room 1 of the Austin Convention Center (forevermore to be referred to in these posts as
the ACC) and spend some time with Jenny. But don't worry if you can't actually make it there, because neither will she. That's because Jenny is just a digital avatar who will be on hand to answer
questions, conduct interviews with journalists and pitch 3M's products ("Did you know you are always within three meters of a 3M product or technology?").Recent Show Daily Articles
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Looking for more offline data for marketers -- in a online world May 23, 5:18 p.m.
A future big data grab for marketers -- and data companies -- is in collecting ...
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Don't Believe The KPI Hype! May 23, 4:12 p.m.
Beware of baloney KPIs -- and Facebook “likes” in particular! So stressed experts on an afternoon ...
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Evidon: W3C's Effort To Forge Do-Not-Track Agreement Has 'Already Failed' May 23, 3:11 p.m.
The Internet standards group World Wide Web Consortium has been trying for two years to figure ...
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How McCormick Spiced Up Web Presence May 23, 2:35 p.m.
If you’re not aware, flavor company McCormick relaunched its Web site earlier this year. Trying to ...
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Experian Takes Universal View Of Data May 23, 12:21 p.m.
Marcus Tewksbury, Global Vice President of Product Strategy, Experian Marketing Services, said the split between offline ...
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Properly Valuing Data May 23, 12:02 p.m.
How do you come up with the right campaign metric for measuring success? "Does it impact ...
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Lack Of Data About Data Drives Opportunity May 23, 12:02 p.m.
Richard Frankel, president, Rocket Fuel, argues there won’t be a standard for evaluating the value of ...
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The Year Of Big Data? More Like The Decade Of Big Data May 23, 11:49 a.m.
Speaking at OMMA DDM in New York this afternoon, John Simpson, managing director, Blue State Digital, ...
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HarperCollins' Boyle On Boiling Your Data May 23, 10:54 a.m.
Echoing the positions of other experts at OMMA DDB on Thursday, David Boyle, SVP of Consumer ...
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That's Funny, David Boyle Doesn't Look Blueish May 23, 10:44 a.m.
David Boyle, the consumer insights guru at HarperCollins Publishers describes himself as a “data geek” and ...
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