The Crassest (But Most Effective) SXSW PR Pitch Today
by Joe Mandese, Mar 8, 2013, 3:13 PM
The Head: New Anti-Virus Gets You Laid/Leid at SXSW
The Teaser: Qpid.me, a new type of anti-virus that helps people protect their personal hardware, is going viral at SXSW. Is South by Southwest (SXSW) the new Spring Break for musicians, filmmakers and techies? If so, the most important mobile technology for SXSW isn’t a festival guide or a new text/photo app, it’s a free service that empowers you to easily obtain and privately share you verified STD status using your phone. 19 million people get an STD in the U.S. each year according to the CDC. Qpid.me has a radically different approach to reduce the $16 billion health care burden of STDs using technology infused with behavior change mechanics.
The Kicker: Ramin Bastani, founder and CEO, will be at SXSW helping people get leid while carrying the colorful Hawaiian flowers everywhere he goes. If you would like to speak with him or meet him, let us know or email him at firstname.lastname@example.org. If you would like to see his latest STD results, simply text “demo” to “774-363” and get them in 30 seconds. “People connect at SXSW in a lot of different ways, including sexually. We’re here to help them spread the love, nothing else,” said Bastani. Qpid.me also just released an STD testing locator indicating the best places to get tested in Austin – go to Locator on the website to check it out.