Batch-And-Blast Email Is Alive And Well
Multichannel Merchant, Friday, March 8, 2013 4:17 PM
While you may certainly hear from industry executives who claim that personalized, targeted, and triggered messaging is the status quo for email these days, not everyone agrees that batch-and-blast emails are a thing of the past. In fact, Multichannel Merchant spoke to two executives at eTail West last month, who claimed there is a place for emails that go to everyone on your list. For example, a Valentine's Day promotion might go out to anyone on your customer list and it doesn't matter what time of day they prefer to open your emails.
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